Web Push Notification, a concept already adopted by leading players, is a game changer. Nevertheless, some questions remain unanswered. That’s why we’ve put together 5 questions and answers on how publishers can boost their revenue with ads that are accepted by the internet user and without third-party cookies. And, if you don’t find one of your questions in this article, don’t hesitate to consult our FAQ or book a meeting with our team to discuss it!
1. How to use Web Push Notification as a publisher?
The principle of the Web Push Notification is to attract the attention of the Internet user and bring him to visit a website, by sending him information or attractive offers.
1.1. A powerful lever to retarget your visitors in real time
This strategic lever works because it requires the consent of the prospect who can easily deactivate it at any time. Moreover, this concept is ultra secure, GDPR friendly and cookieless.
To note: Web Push Notifications are displayed on smartphones and PCs, without the person browsing the web.
It is a clever tool that deploys messages at the right time to the audience you want to reach. Plus, you won’t miss any more opportunities because adblockers don’t block user-agreed notifications.
1.2 Building loyalty and monetizing your audience
To use Web Push Notifications as a publisher, Adrenalead suggests you to :
- Build loyalty with your audience, via our paid SaaS platform. You will be able to push unlimited editorial content or encourage users to subscribe to your paid content, for example.
- Monetize your audience with third-party advertisers, while having the possibility to push your content for free to the same audience. Here, you don’t have to pay for the use of our SaaS platform and you generate revenue through monetization!
In fact, users are monetized when they join an advertising base shared with various advertisers. Thus, they receive notifications from other companies.
2. How many notifications/day are sent to my subscribers, in the case of monetizing my audience?
Your audience receives on average between 5 to 8 notifications per day, depending on their profile and the offers we have to broadcast during the period.
You have access to the sending statistics of your subscribers from your Notifadz account.
On mobile the notification is displayed on the lock screen or at the top of the home screen when the phone is not in standby mode, like push notifications from applications.
On desktop it appears at the bottom right of the screen.
Thus, users receive messages without being disturbed during their browsing. The advantages are as follows:
- Real-time communication;
- And immediacy.
The little extra: Web Push Notifications are very easy to deploy.
3. What types of notifications are sent to my subscribers?
Adrenalead is connected to the main programmatic platforms. In addition, we manage generalist advertisers.
Please note: we do not display content that is inappropriate for your audience, such as online games or adult sites.
Thus, the notifications appear in the form of clickable message with a promotional offer, a reminder, an event, etc. They are composed of the following elements:
- A nice image;
- Attractive title;
- Personalized message;
- Call To Action in the form of a button.
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4. How much do you expect to be paid as a publisher?
Obviously, this is one of the most asked questions by publishers!
The monetization of your audience is based on the revenue generated by the people registered in the Web Push Notification network. Indeed, your revenues are directly correlated with the number of Internet users who agree to receive notifications.
That’s why the choice of integration of our script that allows to display an opt-in box of request for getting the consent is therefore crucial.
To know : we pay you 50% of the revenue generated by your subscribers. As an example, our clients with 1 million unique visitors/month generate an average monthly revenue of about €1000*.
5. Do I have to manage the unsubscription of Internet users?
It is the Internet user who controls his unsubscription, you do not have to do anything. If they no longer wish to receive Web Push Notifications, they can deactivate the option through their browser settings.
Please note: by default, the user can unsubscribe by clicking on the cogwheel that appears when they receive a notification.
This notification format respects the GDPR and goes even further: the user agrees to receive Web Push Notifications from you and your partners. And this agreement is not managed by the publishers, nor by Adrenalead, but only by the browser which acts as a trusted third party.
Monetization via Web Push Notification in 5 cash questions responds to essential queries for publishers. One last thing to clarify again: if you prefer to collect your subscribed audience only for your own use, you have the possibility to activate a subscription to our SaaS solution. This will allow you to communicate with your loyal web users, without monetizing them.