Historic and emblematic ready-to-wear brand that has been dressing men since 1992
Read the testimonial of Denis Vallet – CRM Manager at SERGE BLANCO
“Animation: I always associate web push communication with newsletters. Loyalty: we manage to target another clientele, which is not necessarily loyal to our brand yet. Reactivity: we have the possibility to send our messages instantly. And all this is very easy to program. “
History of SERGE BLANCO
The brand SERGE BLANCO was created in 1992 by Jean-Jacques Lauby, a former sports teacher and rugby fan. This passion led him to the world of ready-to-wear clothing. He met Serge Blanco and asked him to name his rugby clothing brand after him. A handshake sealed their agreement.
SERGE BLANCO is now 30 years old. It is a ready-to-wear brand for men between 30 and 65 years old, rather of social grade A. Nevertheless, the brand offers different price ranges, including a slightly more sportswear-oriented collection, aimed at a younger target.
Denis Vallet, CRM Manager at SERGE BLANCO, reveals his experience with Adrenalead’s Web Push Notification, which has been integrated into their new levers at the end of 2022.
For which purposes do you use Adrenalead’s Web Push Notification?
The idea was to find a way to communicate differently on the site, to capture new customers via a channel that was different from what we were doing in acquisition elsewhere.
What do you like about the solution, what three words come to mind?
Animation: I always associate web push communication with newsletters.
Loyalty: we manage to target another clientele, which is not necessarily loyal to our brand yet.
Reactivity: we have the possibility to send our messages instantly. And it’s all very easy to program
In terms of performance, does the proposed solution meet your expectations?
We only have five months of feedback on performance, but it is already encouraging and satisfying, it is a good lever.
The end of the year really enabled us to boost this solution, particularly during Black Friday, Christmas, etc. At the same time, we increased the number of communications that we made per week and I think that’s what allowed us to perform well.
How is Web Push Notification different from other digital formats? What is its strength?
In relation to my channel, CRM, what I see is that the format is more preffered by users, in the sense that it is less intrusive than email. The ad doesn’t stay in a box like an email, which is easier for the user. And it’s instantaneous.
How would you describe the contact with the different team members at Adrenalead?
I was very well supported for the setup, for the implementation of the triggers and even during the exploration of the platform. Similarly, for the implementation of GTM scripts at the end of the year, the team was very available.
Would you recommend Adrenalead solutions to other customers?
Although our cooperation is quite recent, I think I would certainly recommend the solution. Because at the moment I am very satisfied.
One word to sum up your collaboration with Adrenalead?
Efficient! Throughout the collaboration. The team was reactive when we had some technical problems on our side for the implementation of the opt-in on the site. There was really good support! Similarly, at the start, when we had questions about the implementation of the campaigns, the feedback was quick.
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