La Canadienne is a family business created over 70 years ago. A fashion player specialising in down-filled skin, the company has over fifty premium brands and more than 2,000 online references (Serge Pariente, Daytona, Redskins, K-Way, Rains, Canada Goose, Nobis, etc.).
Today, the company has 8 shops in France and Luxembourg, as well as a web shop which accounts for a large part of its turnover with 240,000 unique visitors per month during the winter period.
Auréa Fedry, E-merchandiser at La Canadienne reveals how web push notification meets the expectations of a company whose activity and sales are subject to strong seasonality.
We use classic levers such as: AdWords, Facebook Ads, Pinterest, Emailing without forgetting the SEO which represents more than 50% of the traffic, that is to say our most important source of traffic.
We turned to web push notification because we were looking for a new in search of a new digital lever that would allow us to offer a quick traffic boost (in one click for the customer) in order to meet different objectives:
Our business is highly seasonal, with a high season from September to March. Web push notification seemed to us to be an opportunity to deploy our differentiation strategy, which is partly based on our quality of service (customer service, guarantees, alterations, etc.).
For the planned campaigns set up for our private sales, Christmas and sales pushes (with a redirection to product pages), we obtained :
For automated campaigns used following the first exposure after the first visit to the site :
One of the major advantages of the solution is that it that it allows you to dynamise your site and attract traffic in 1 click. As far as its use is concerned, it is quick to get to grips with because it is fairly simple and intuitive, which makes it much easier to pass on to other members of the team if necessary. The interface is clear, you know where to find the information.
Once the campaigns have been set up, the platform offers a high degree of independence, as it is not necessary to spend additional time on their optimisation. Access to statistical reports allows you to monitor important indicators, to make optimisations if necessary and, above all, to understand very quickly which are the most effective combinations of push types and distribution times.
In addition, the solution facilitates the implementation of scenarios and saves a considerable amount of time compared to CRM tools which not only require more time but also the involvement of several people. In addition to the other more classic features, such as duplication or campaign preview, we appreciate the discretion of the non-intrusive web push notification format that is displayed on the tip of the screen. It is perfect for reaching visitors during private sales or sales.
Finally, the responsiveness of the support team is very pleasant. Valentin is always available to answer our questions or give demonstrations.