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UGC, the leading player in the European cinema industry

Read the testimony of Isabel Esteves de Carvalho, Relationship Marketing Manager at Cinémas UGC

"The platform is very easy to use and this is essential today, for reasons of practicality and time saving. It is very user-friendly, it is possible to set up a campaign in just a few minutes! The advice I would give is not to hesitate to use this type of channel because it completes a global marketing strategy in terms of acquisition, loyalty and win-back.

History

UGC is a French audiovisual group specialising in cinema exhibition in France and Belgium. It is the leading player in the cinema industry in Europe with more than 580 cinemas, including the UGC Ciné Cité des Halles in Paris, the world's largest cinema in terms of attendance..

UGC also produces films, including successful popular comedies such as the film series Qu'on a fait au Bon Dieu or the Ducobu, and more recently Maison de retraite.

Through its six production structures in France and the United Kingdom, UGC also produces numerous series for all the broadcasters on the market: Netflix, Amazon and even broadcasters on the market: Netflix, Amazon and even TF1 with HPIthe most watched series over the last fifteen years in France.

Isabel Esteves de Carvalho, Relationship Marketing Manager at UGC, reveals her experience with Adrenalead's Web Push Notification, which will be integrated into its new levers in 2022.

For which purposes do you use Adrenalead's Web Push Notification?

One of our biggest challenges today is to find a way to recontact customers who visit our site and leave without leaving a contact - customers who are ultimately anonymous.

We were looking for a new lever that would allow us to recontact those customers who did not log in or did not have an account. We discovered Web Push Notification at that time: an innovative format that was unknown to us and which now meets our various objectives such as engaging customers, building loyalty and acquiring new ones.

What do you like about the solution?

The platform is very easy to use and this is essential today, for practicality and time saving. It is very user-friendly, it is possible to set up a campaign in just a few minutes!

Adrenalead's marketing team is very reactive in setting up campaigns, but also in learning the tool and supporting our teams. 

What we like about Web Push Notification is its innovative format, which above all allows us to recontact the Internet users who visit our site. But the extension of the audience is also a great lever, which allows us to go and find new customers.

In terms of performance, does the proposed solution meet your expectations?

The first figures are very interesting, especially on the number of opt-ins, opening rates, read rates and click rates; the results are impressive!

For example, every Wednesday we send a planned campaign via Web Push Notification, with the news of the week. This content is also sent to our email base; in terms of opening rates, the Web Push has an average performance multiplied by 2 compared to email.

How would you describe the contact with the different teams at Adrenalead?

The Adrenalead teams are very available, very responsive and attentive; they take time in their explanations which are clear. We have real support and a good follow-up.

Would you recommend Adrenalead's solutions to other customers?

Yes, I recommend using Adrenalead's solutions, because first of all it is an innovative solution.

The advice I would give is not to hesitate to use this type of channel because it completes a global marketing strategy in terms of acquisition, loyalty and win-back.

One word to sum up your collaboration with Adrenalead?

User-friendly. Both in terms of the human relationship and the platform. 

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