Re-engage your audience with Web Push

Give your visitors a new reason to return with Web Push by Adrenalead.

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What is Web Push?
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Your visitors are already familiar with some of what you offer.
Something new or a tip related to their interests can give them a reason to return.

Today, re-engaging your audience is becoming a challenge:

  • New arrivals that past visitors never see
  • Messages too generic to spark renewed interest
  • Visits that lead to no opportunity to reconnect

Web Push changes the game:

With Adrenalead, base your retargeting on a page view or part of a URL. Share something new, a guide, or an offer related to that topic with the audience you can reach, and invite them back to your site.

A visitor reconnects with a brand’s content on a tablet

How does Web Push help you re-engage your audience?

Useful messages that keep interest alive beyond the first visit.

Identify a topic of interest

A page view gives you a clear starting point for choosing the topic of your next message.

Share what’s new

Introduce a new collection to people who viewed the corresponding category on your site.

Give visitors a reason to return with a helpful tip

A guide related to a topic they viewed can spark renewed interest without the need for a discount.

Tailor your message to each audience

Create a notification about the targeted topic instead of sending the same follow-up to every visitor.

Link to the content visitors expect

Choose a page that delivers on your notification’s promise: a collection, an article, or a specific offer.

Track return visits to your site

Monitor clicks and visits from your campaigns to identify the content that sparks interest.

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Put your trust in Adrenalead

A SaaS solution and a Web Push platform built for marketers.

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The Web Push platform for premium advertisers Built for performance and loyalty.
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A France-based CSM team Personal support, every day.
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A Web Push pioneer in France and Europe! Expertise built on hands-on experience.
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Simple integration in 10 minutes Get up and running quickly and easily.
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Campaigns tailored to your needs One-time or automated, on your terms.
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Granular audience segmentation The right message for the right segment.
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Want more?

A campaign that brings visitors back can pave the way for more regular engagement.
Stay connected with your subscribers through useful editorial or promotional messages as you have updates to share.

Discover how to build audience loyalty

Re-engage your audience with Adrenalead in 3 steps

A topic already viewed, a new reason to return, and responses to track.

Step 1: setting up the Web Push campaign

Choose the topic to revisit

Identify a page or part of a URL related to a category, offer, or piece of content. For example, use visits to /collection/hiking as the starting point for your campaign.

Step 2: creating a notification featuring something new or a helpful tip

Create a reason to return

Share a new hiking collection or a useful tip. Write your notification and choose the destination page. Work with our team to define the delivery settings.

Step 3: tracking clicks and return visits

Monitor responses

Track clicks and return visits to refine your content. These results indicate the interest generated; on their own, they do not measure customer loyalty.

Success stories and best practices from our advertisers

Reconnecting with an audience and sharing offers: discover how Interflora and FLOA use Web Push to keep the conversation going.

“In just a few months, we built a substantial subscriber base, giving us a new channel to communicate with a qualified, engaged audience.”

Interflora

Read the full testimonial
Examples of Interflora Web Push notifications on desktop and mobile

Take action
Use Web Push!

Your latest updates deserve to reach the visitors who might be interested.
With Adrenalead, create a message related to the pages viewed to give your audience a new reason to return.

Get help re-engaging my audience!

Frequently asked questions

What is the difference between re-engaging an audience and reactivating customers?
The approach described here invites visitors who can be reached through Web Push to return based on a page view or part of a URL. It does not require knowing their identity, customer status, or purchase history.

Can I identify customers who have become inactive?
A page view or part of a URL can reveal a topic of interest, but it cannot establish a period of customer inactivity or a decline in purchase frequency. The targeting described here does not provide that information on its own.

Can Web Push reduce churn?
This approach aims to bring visitors back to your site. A click or visit does not prove that a customer was retained or a cancellation prevented. Reducing churn requires separate measurement and is not guaranteed by this setup.

Which messages give visitors a reason to return?
You can feature something new in the category they viewed, a guide about the topic they explored, or an offer related to the page they visited. The message is written for the target audience, without assuming personalization based on past purchases.

Can someone who unsubscribed receive a follow-up?
Someone who unsubscribed cannot be contacted under their former Web Push subscription. They must have the active permission required for the setup being used. A past visit is not permission to receive notifications.

How can I measure audience re-engagement?
Track clicks and visits from your campaign links, including through UTM parameters. If you also track conversions, analyze them separately: on their own, they do not demonstrate lasting loyalty.