The Adrenalead adventure

Everything there is to know about us!

edouard ducray Aurore Goxe co-founders adrenalead

A word from the founders

"Adrenalead's starting point is first and foremost a human encounter. We are two passionate and experienced entrepreneurs in the field of digital marketing.

With our complementary personalities, we have a common ambition: to develop innovative digital solutions while respecting the privacy of Internet users.

Finding in the Web Push Notifications format a virtuous way to realign the interests of advertisers, media and internet users, we have created the 1st customer activation platform on this format, becoming the 1st 100% "RGPD Ready" display advertising lever with an audience of 8+ Million subscribers already accessible in real time."

Aurore Goxe and Edouard Ducray

A mature market that needs to reinvent itself

The digital advertising market has become the world's leading spending medium and brand communication is increasingly driven by the "all-programming" approach. If the advent of this model of audience targeting and buying for brands has strongly contributed to the maturity of the online advertising market, it has however generated numerous collateral damages; the most well known being the deterioration of brand image, the opacity of the players, uncontrolled marketing pressure, advertising fraud leading to the increasing adoption of adblockers by Internet users.

A "Choice-First" ad format

Guided by new consumer expectations and the strengthening of regulations concerning the protection of personal data (RGPD in Europe, California Consumer Privacy Act), Adrenalead offers a more transparent and respectful advertising alternative for Internet users by marketing the 1st display advertising format with the prior and explicit consent of the Internet user.

An innovative advertising format

Finding in the Web Push Notifications format a virtuous way to serve the interests of advertisers, media and Internet users, we have launched the 1st platform for customer conquest and loyalty on this format, thus becoming the 1st display advertising lever 100% RGPD Ready!

Working for an ecosystem of trust

Thanks to our growing network of partners, we are proud to offer a guaranteed fraud-free and real-time audience to the brands that trust us. We contribute to the exchange and evolution of best practices in the sector. How about helping us to contribute to the emergence of this new lever?

The beginning of a great adventure...

We are proud to be accompanied by SIDE Capital, a tech and digital investment fund led by Renaud Guillerm, entirely driven by entrepreneurs for entrepreneurs to accelerate our development and conquer new markets.

adrenalead team
#YesWePush

Values shared by the ADRENALEAD team

Audacity

We have a duty to dare

Commitment

The culture of the result is in our DNA

Benevolence

We have the right to make mistakes

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Together we go further

#InsideAdrenalead

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