Tourism
Digital technologies have always been a popular vector for the tourism industry in terms of customer acquisition and loyalty. In some cases, this industry has even been a forerunner in the use of search engine marketing (SEM) and social media. This is also true for Web Push Notifications, which are already fully integrated into the digital strategy of many companies. The tourism sector has suffered in recent years, yet the trend is now broadly upbeat. In 2023, according to Zurab Pololikashvili, General Secretary of the World Tourism Organization (UNWTO), “Global tourism is on track to return to pre-pandemic levels by the end of the year”.
Customer acquisition and loyalty – Use case Tourism
Issues affecting the Tourism sector
Preparing for a trip can be a long process. It may take several weeks before the Internet user reaches a decision.
During this interval, Web Push Notifications can help the future traveler plan their trip by highlighting related articles, videos, and audio material.
Once the level of maturity is reached, Web Push Notifications will enable promotional offers to be sent. In conjunction with a Dynamic Creation Optimization (DCO) solution, the promotional offers can be highly personalized in real time, depending on the user’s geolocation or the weather, for example.
Customer acquisition and loyalty – Use case Tourism
Satisfied customers
Customer acquisition and loyalty – Use case Tourism
Our clients speak out
“Like so many companies, we used to rely 100% on emailing. A few months ago, we decided to opt for Web Push Notifications as a way to diversify. What we particularly value in the solution is the ease of use of the platform, as well as the fact that we can create automated campaigns. This enables us to save a lot of time on a daily basis!”
Fanny Vançon, Head of Customer Relationship Management (CRM) at Weekendesk
Customer acquisition and loyalty – Use case Tourism
Download the Tourism use case
Discover practical examples of campaigns that can be deployed for developing client retention and acquisition in the Tourism sector.
Consult the average conversion rates, costs per conversion and ROAS of our clients in this sector.
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