Banking & Insurance
Customer acquisition, and more importantly, customer loyalty, are the major challenges for companies in the banking and insurance sector. In 2020, the Boston Consulting Group (BCG) revealed, through a global study, that 24% of banking clients no longer wish to visit their branches. Even more striking, in 2021, another study indicated that one client out of two would be ready to switch to a 100% digital banking relationship. At the same time, these very clients expect their bankers and insurers to play a genuine proactive advisory role.
Customer acquisition and loyalty – Use case Banking & Insurance
Issues affecting the Banking & Insurance sector
Massive fundraising in FinTech and InsurTech has increased in recent years. The players in these markets adopt a distinctly customer-centric approach. They employ a simpler, more accessible language, personalizing their offers and campaigns. The proliferation of new players, particularly the development of neo-banks, resulted in a highly competitive market in terms of pricing.
In addition, companies in the banking and insurance sector have the wind in their sails when it comes to digital technology. As a Google Internal Data study of 2021 demonstrates, the insurance sector generates more generic queries than the job search sector!
Against this background, how can Web Push Notifications enable Banking & Insurance companies generate more traffic and conversions from their websites? What can they do to push personalized and geolocalized offers to encourage branch visits and maximize lead generation?
Customer acquisition and loyalty – Use case Banking & Insurance
Satisfied customers
Customer acquisition and loyalty – Use case Banking & Insurance
Our clients speak out
“Our other marketing levers, which are purely performance-oriented, require a much larger budget for these campaigns. Compared to Search & Display, Web Push Notifications can be a solution of choice due to its more immediate return.”
Steve Mensah, Traffic Manager at FLOA
Customer acquisition and loyalty – Use case Banking & Insurance
Download the Banking & Insurance use case
Discover practical examples of campaigns that can be deployed for developing client retention and acquisition in the Banking & Insurance sector.
Consult the average conversion rates, costs per conversion and ROAS of our clients in this sector.
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