Adrenalead passes the 60 million mark!
In its 6th year of operation, Adrenalead’s Web Push Notification advertising network passes the symbolic milestone of 60 million subscribers.
Since our creation in 2018, nearly 1,500 publishers worldwide have trusted us to monetize their audience!
This success is due in particular to our solid internationalization strategy: after conquering the biggest French publishers (such as Marie-Claire, Cosmopolitan, Doctissimo, Futura and Aufeminin, for example), in recent years we have focused on expanding beyond our borders. After spreading Web Push to our European neighbors (Germany, Austria, Switzerland, the UK, Poland, Spain, Portugal, etc.), this year we landed on the South American continent. And it’s clear that, like Olhar Digital, Ibahia, Hora Do Emprego and Canal 1, publishers in these countries are delighted to discover a new source of advertising revenue!
Why are publishers so keen on Web Push?
Although the profitability of a media site largely depends on the advertising revenues it generates, content publishers aren’t always thrilled about adding advertising space in the middle of their content… So argument number 1: monetization via Web Push Notification takes place outside the publisher’s site. The media site collects its users’ authorization, but the notifications arrive directly on the user’s screen (mobile or computer).
And there you have the second reason: unlike display banners, which the user may not have wanted to see, he or she gives clear and explicit consent to receive advertising notifications. Shocking argument: 100% GDPR-compliant!
When it comes to quality, publishers often give 2 arguments:
- Adrenalead’s advertising network works either directly with premium advertisers, or via the market’s leading programmatic platforms, guaranteeing quality content for its partner publishers and their users.
- When surfing on a publisher’s site, the user is exposed to several messages from several advertisers at the same time. With Web Push, the publisher offers advertisers 100% share of voice when the message is displayed.
5th argument: not only does the installation of Adrenalead’s audience monetization solution cost publishers nothing, it also brings them a new incremental revenue line every month, and enables them to use Web Push for their editorial content on an unlimited basis and free of charge!
And this allows us to put forward our 6th hypothesis: editorial teams can use Web Push Notification to highlight site content.
- Content is sent in real time, directly to the user’s screen.
- This rapid deployment of the message not only boosts the publisher’s SEO, but also its Google Discover ranking.
- Articles can be sent either manually or automatically via RSS feed synchronization.
- And finally, the last possible use: highlighting and boosting paid content.
And if we add that the integration of our solution only takes 10 minutes and can be even easier via a WordPress plugin… Now you know how and why Adrenalead’s advertising network has attracted so many publishers and 60 million Web Push subscribers! Enough to enable our network of advertisers to push their advertising content to a large, qualified audience that meets their expectations.
