Web push notification: A powerful marketing lever for e-Commerce and Retail
Activate a new customer engagement channel for your brand
A Cookieless solution to turn 15% of your visitors into subscribers to your brand
Web Push Notifications are an effective lever to recover a point of contact with your site visitors and retarget them in real time, directly on mobile or computer; without them necessarily being browsing the web.
eCommerce Brands - Retailers: Are you facing any of these issues?
- 98% of your visitors leave your site without leaving an email address
- You multiply the contact points to retarget your audience
- Your retargeting budgets are growing
- You are missing opportunities because of adblockers
5 reasons to integrate Web Push Notification into your digital strategy
- Communicate to your audience in a timely manner (real-time format)
- Target your users who are inaccessible in displays because of Adblockers
- Reach and re-target a previously unknown affinity audience.
- Take control of the marketing pressure of your remarketing campaigns.
- Reduce your advertising budget by excluding your subscribers from your retargeting campaigns.
The Web Push Notification appears as a clickable message consisting of :
- From an image
- From a title
- A personalised and relevant message
- A CTA button
Web Push Notification: simple and powerful for brands
In order to receive web push notifications from a website, the Internet user must have previously authorised the website to send him web push notifications by giving his permission on a browser window that retrieves this consent as a trusted third party. The user can deactivate the notifications at any time if he/she wishes.
The site's web push notifications subscribers will be able to be contacted directly by the brand, without them necessarily being on the web. This is a real innovation for digital marketing that allows brands to capture their audience on-site and retarget them on-device.
The web push notification format is powerful because it is easy for the user to authorise.
Simply click to subscribe to a brand's web push notifications. The average opt-in rate is 15%, which is 15 times higher than the rate of subscription to a newsletter. The format does not require the collection of any personal data from users.
Web Push Notification becomes a real lever for :
- Keep in touch with your ecommerce visitors
- Send transactional or marketing messages in real time to your customers and prospects at the most appropriate moment
- It does not require a broadcast medium (site) and appears on the Internet user's terminal in real time.
- Web Push Notification is compatible on any computer or smartphone with a supported browser, whether it is a PC or a Mac. Browsers that support Web Push Notification include Android and the Google Chrome, Firefox, Opera, Edge and Safari web browsers.
On mobile: The notification is displayed directly on the lock screen or at the top of the home page when the phone is not in standby.
In other words, it appears in the same way as push notifications sent by mobile applications.
On a computer: The notification is displayed directly on the bottom right of your screen.
Installing a web push code on a website allows web push notifications to be sent directly to the user's web or mobile browser.
Web push notification allows users to receive messages from websites they like via their browser and maintain a strong link between your brand and your subscriber prospects.
Real-time communication, personalisation and immediacy are among the many benefits of web push notifications.
The advantages of Web Push Notification for e-Commerce
Web Push Notification is a message from a Web. It is a new marketing channel to keep a point of contact and increase the engagement rate of your visitors without needing to know their email address or to collect personal data. A simple click on "Allow" notifications allows you to share your marketing and transactional offers with your subscribers.
It is an ideal way to communicate with your audience in a non-intrusive way. Web Push Notification will allow you to keep your subscribers by sharing news, information, messages, announcements after their registration. It becomes very easy to re-engage users and get your subscribers to return to your site.
step 1
Consent
1. The prospect only needs to give his consent by clicking: ''Subscribe to Web Push Notification''.
step 2
Reception
2. Then the user receives a Web Push Notification on mobile, tablet or computer.
step 3
Redirection
3. The user decides whether or not to click on the notification and is directly redirected to the website .
What you should know about Web Push Notification
With an average opt-in rate rate of 15%, Web Push Notification allows the brand to capitalise on its on-site audience and communicate with its on-device subscribers at a later date.
The Web Push Notification retargeting solution is Cookieless. It enables a new marketing lever to be activated that works without the use of cookies. A solution that is more than ever in tune with the times, since by 2022, third-party cookies will be phased out.
100% GDPR Compliant, Web Push Notification is a solution that respects the privacy of Internet users since it requires the prior consent of the Internet user.
Web Push Notification is not impacted by ad blockers. This allows the brand to communicate with a part of its visitors who were previously inaccessible to retargeting via programmatic advertising.
The Web Push Notification preserves the brand's image and gives it full control over the marketing pressure of its remarketing campaigns.
Customer Conquest by Web Push Notifications
Through its advertising network Notifadz, Adrenalead supports e-retailers in their digital strategy to win new customers thanks to its network of more than 30 million Web Push Notifications. To know more about our solutions, ask for an online demo.
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2022, Adrenalead. All rights reserved. Created with ♥︎ by the PushTeam
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