5 tools for managing your social media in 2024

Are you managing multiple accounts across different social networks? Looking to optimize your time, budget, and strategy? Want to create quality content, retain your audience, and increase your visibility?

If you answered yes to these questions, then you also need a social media management tool. A social media management tool is a platform that allows you to schedule, publish, analyze, and interact with your social media posts. It helps you manage your online presence, track your performance, and achieve your goals.

But how do you choose the right tool among the multitude of options available on the market? What criteria should you consider? What are the advantages and disadvantages of each tool?

Don’t panic, we’re here to help! We’ve selected for you the 5 best social media management tools to be used in 2024, based on their features, pricing, customer reviews, and our personal experience. Without further ado, here’s our ranking ✨

👀Psst: If you’re looking for a helping hand to plan your content strategy based on key events of the year, quickly discover our 2024 e-commerce calendar to not miss out!

Hootsuite

Hootsuite is undoubtedly the most popular and comprehensive social media management tool. It allows you to manage up to 35 accounts across 9 different social networks, including Facebook, X, Instagram, LinkedIn, YouTube, Pinterest, and TikTok. You can schedule and publish your posts (handy when you’re resting on a sandy beach / hitting the slopes 😜), create advertising campaigns, monitor your brand mentions, analyze your results, and generate custom reports. You can also access over 150 apps and integrations to enrich your experience.

Hootsuite is easy to use, thanks to its intuitive interface and tutorials. It also has a responsive customer service and an active user community. Hootsuite offers several subscription plans, tailored to the size and needs of your business. You can test Hootsuite for free for 30 days, then choose between the Professional (€99/month), Team (€249/month), or Enterprise (quote on request) plans.

Advantages of Hootsuite

✅ A versatile and powerful tool that covers all aspects of social media management
✅ A wide choice of supported social networks, including the latest ones like TikTok
✅ A great variety of apps and integrations available
✅ Quality customer service and a helpful community

Disadvantages of Hootsuite

❌ A fairly high price, especially for top offers
❌ A limit on the number of accounts and posts you can manage according to your plan
❌ An interface that can sometimes be cluttered and complex

The ♯PushTeam endorses the academy; the courses are very qualitative, and the communication is always quirky.

Hootsuite Academy Promotional Video

Hootsuite is designed for agencies and SMEs because it’s a versatile and powerful tool that allows managing multiple accounts and social networks, with comprehensive and varied features, a wide choice of apps and integrations, and quality customer service.

Agorapulse

Agorapulse is a simple and pleasant tool to use, thanks to its sleek design and bright colors. It also has efficient customer service and an online academy for training. Plus, you can integrate your GA4 with Agorapulse, allowing you to have a reliable data. Agorapulse offers several subscription plans, tailored to the size and needs of your business. You can test Agorapulse for free for 30 days, then choose between the Standard (€69/month), Professional (€99/month), Advanced (€149/month), or Custom (quote on request) plans.

Agorapulse is also highly appreciated by marketing professionals. It allows you to manage up to 40 accounts across 6 different social networks, including Facebook, X, Instagram, LinkedIn, YouTube, and TikTok. You can schedule and publish your posts, manage your private messages, moderate your comments, create contests, measure your performance, and export detailed reports. You can also take advantage of innovative features like the editorial calendar, hashtag generator, A/B testing, or competitive benchmarking.

Advantages of Agorapulse :

✅A comprehensive and innovative tool, offering you a wide range of functions
✅A modern, attractive design that makes the use more pleasant
✅A responsive customer service and an online academy to support you
✅Transparent pricing with no surprises

Disadvantages of Agorapulse

❌A rather high price, especially for the top offers
❌A limit to the number of accounts and posts you can manage, depending on your package
❌Limited access to social networks, notably the absence of Pinterest

Buffer

Buffer solution presentation video

Buffer is a social media management tool that focuses on scheduling and publishing your posts. It allows you to manage up to 25 accounts across 8 different social networks, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat, WhatsApp, and Telegram. You can create and schedule your posts, add images, videos, or GIFs, optimize your posting times, and track your basic statistics. Additionally, you can use Buffer Reply, a tool dedicated to managing conversations with your followers.

Buffer is an easy and quick tool to use, thanks to its minimalist interface and browser extension. It also has available customer service and a blog full of advice. Buffer offers several subscription plans, tailored to the size and needs of your business. You can test Buffer for free for 14 days, then choose between the Essential ($6/month), Team ($12/month), or Agency ($120/month) plans.

Dashboard Buffer tool management social media — **Buffer dashboard**

Advantages of Buffer

✅ A simple, effective tool that allows you to plan and publish your posts in just a few clicks.
✅ A wide choice of social networks, including Snapchat, WhatsApp ou Telegram
✅ A simple, intuitive interface for easy browsing
✅ An affordable price, especially for entry-level offers

Disadvantages of Buffer

❌A limited tool that does not cover all aspects of social network management
❌A very basic performance analysis, requiring an additional tool
❌A limit to the number of accounts and posts you can manage depending on your package

Hubspot

HubSpot is known for its integrated approach to social media management, being part of a broader suite of marketing automation. It allows users to publish directly to networks, monitor brand mentions, and analyze the performance of their posts.

HubSpot Marketing Hub offers: Starter from €30/month, Pro from €880/month, or Enterprise from €3300/month

Advantages of Hubspot

✅ Completeness of the marketing suite: HubSpot offers deep integration with other marketing, sales, and customer relationship management tools.
✅ Detailed analysis: provides in-depth analyses on the performance of publications and user engagement.
✅ Automation and personalization: allows customizing campaigns for different audience segments and automating repetitive tasks.

Disadvantages of Hubspot

❌ Cost: can be considered high, especially for small businesses or freelancers.
❌ Complexity: the multitude of features can make the platform intimidating for new users.

Swello

Swello is a French platform (Cocorico! 🐓) that allows you to manage all your social accounts: Facebook, X, LinkedIn, and Instagram. With Swello, you can:

Conduct your monitoring
Schedule your publications, using the Quality Coach
Manage your community, by gathering your incoming messages and comments in a single inbox. (Planned for 2024).
Analyze your outcomes, by measuring the impact of your publications
Create your visuals, adapting them to the right format with Swello Pixel.
Shorten your links, customizing your entire URLs
Manage your team by assigning different roles (reader, writer, editor). Our friends from Toulon offer attractive prices, compared to the giants in our comparative table 👇. Their offers are perfectly suited to small businesses or agencies, freelancers, or bloggers

Swello can be tried for free for 7 days and offers 4 plans: Starter (free for 1 profile = 40 programmable messages/month for one photo per post), then Medium at €9.90/month, Large at €29.90/month, and finally the Enterprise offer starting from €49.90/month.

Advantages of Swello

✅ An interface in French, clear and intuitive
✅ Affordable pricing tailored to your needs
✅ Responsive and attentive customer service

Disadvantages of Swello

❌ Limited programming on Instagram: Swello allows direct posting of a photo/video only.
❌ Analysis of outcomes could be improved

Comparative table to help you make the right choice

The price of social media management tools varies according to the features, the number of accounts and posts you can manage, and the size of your business. It’s therefore important to compare offers and choose the one that best fits your budget and needs.

The ultimate comparison of social network management tools 🔥

Tools	For Whom?	Why This Tool?
Agorapulse	SMEs and agencies	For managing all aspects of social networks, from publication to analysis
Swello	Beginners and small budgets	To get started with a small budget
Hubspot Social Tool	Businesses and marketing professionals	For managing your social networks in connection with your overall marketing strategy
MeetEdgar	Content creators and influencers	To optimize your time and content, and never run out of ideas
Postoplan	Independents and freelancers	To customize your experience and manage your social networks like a pro
SocialPilot	SMEs and agencies	To manage your social networks and clients with a simple and effective tool
Coschedule	Businesses and marketing teams	To manage your social networks and marketing projects as a team
Onlypult	Instagram specialists	To optimally manage your Instagram account, allowing you to create quality content
Hootsuite	SMEs and agencies	To manage all aspects of social networks, with a tool that covers all needs
Buffer	Beginners and small budgets	To get started on social networks with an easy and quick-to-use tool, at an affordable price
Dlvr.it	Content specialists	To effortlessly distribute your content on social networks
Sendible	SMEs and agencies	To customize your experience and manage your social networks and clients
Potion	TikTok specialists	To optimally manage your TikTok account, and create viral content
Mention	Monitoring specialists	To monitor your brand, competitors, and sector on social networks
Sprout Social	Businesses and marketing professionals	To manage your social networks in connection with your overall marketing strategy
e-Clincher	SMEs and agencies	To manage your social networks and clients with a simple and effective tool

*Average rating based on reviews observed on the following sites: G2, Capterra, Trustpilot

Conclusion

As you can see, there are numerous social media management tools on the market, offering different functionalities, pricing, and experiences. The choice of the most suitable tool for your business depends on your objectives, budget, and preferences. We advise you to test several tools before deciding, as each of them offers free trials, and to compare their advantages, disadvantages, and prices.

FAQ

What is SMO?

SMO, or Social Media Optimization, is the art of using social networks to increase the visibility, image, and offer of a website or a brand. SMO includes techniques and actions aimed at creating attractive content, distributing it at the right time, interacting with the community, analyzing performance, and optimizing advertising campaigns on social media. SMO is part of SEM, or Search Engine Marketing, which also includes SEO and SEA.

What is a good SMO management tool?

A good SMO management tool allows you to :

– Create quality content for your social networks
– Schedule and distribute your publications at the best times
– Interact with your community and manage your e-reputation
– Analyze your performance and optimize your strategy
– Collaborate with your team and customers

What are the best SMO management tools in 2024?

Among the many SMO management tools available, here are the 4 that caught our attention for 2024:

– Hootsuite: the leading social network management tool, allowing you to manage all your social accounts from a single platform
– Hubspot: the best in inbound marketing, enabling you to create and manage your marketing campaigns across all digital channels, including social networks
– Swello: the French platform that simplifies the management of your social networks, with practical, intuitive features
– Buffer: the pioneer of social network management tools, enabling you to schedule and analyze your social network posts simply and efficiently.
Translated with DeepL.com (free version)

What criteria should I look at to choose the right social media management tool?

To choose the right social network management tool, you need to take several criteria into account, such as :

– Compatible social networks: you need to check that the tool works with the platforms you use or wish to use for your social media strategy.
– Competitive intelligence: the tool must enable you to monitor what’s being said about you, your competitors and your sector of activity on social networks, so that you can adapt to the trends and expectations of your audience.
– Price and requirements: the tool must match your budget and requirements, in terms of number of accounts, users, functionalities, etc. You also need to check the terms of engagement and the possibilities for upgrading the offer.
– Scheduling posts: the tool must allow you to schedule your publications in advance, by choosing the day and time of broadcast, or by letting the tool choose the best time for you. The tool must also offer you an editorial calendar to visualize your schedule.
– Ease of interaction: you need a tool that lets you manage your community, responding to messages, comments and mentions from your followers from a single interface. It also needs to help you create engaging content, by suggesting images, gifs, hashtags and so on.
– Analysis and performance reports: the tool must enable you to measure the impact of your publications, providing you with key indicators such as the number of followers, the rate of engagement, the number of clicks, etc. The tool must also enable you to create engaging content. The tool must also allow you to create and share customized reports.

What tool for managing my social networks?

There’s no single answer to this question, as the best tool depends on your needs, budget and preferences.